What Kind of Loser Advertises on MSNBC?

I was tooling through Facebook this afternoon, and I saw the daily dose of stupidity/idiocy from Schultz and Matthews.  It's kind of handy, it saves all the aggravation of actually having to watch it.  But that made me curious, so I did a little research into the viewership of these two backbones of excessive liberal broadcasting.
On the night in question, Ed Schulz had almost a million viewers.  Not. even. one. million.  While that may sound like a big deal, realize that if he were a local program in New York City or Los Angeles, he wouldn't even be getting a decent market share!
Estimating that there are 250,000,000 people in the United States of America, this rotund loser pulls in a whopping .025 percent of them.  Yikes!
Chris 'Tingle' Matthews doesn't do any better.  He has been shuffled around more than a disruptive foster child, just hoping to find that liberal loser who 1) still has a job or 2) still pays for cable television.  I think at least ten percent of the viewership for either of these losers is probably people who watch it simply to post the latest bat crap crazy thing they've said on FaceBook.
I don't know why conservatives agree to be on the programs in the first place.  Here is the standard operating procedure for these liberal programs. First, you have a crazy host who advocates for whatever crazy socialist idea that B.O. has dreamed up this week.  Second, you put two sycophants on the discussion panel who will agree lock step with whatever is spewed by the host. Finally, you find one person (the dumber the better) to advocate the conservative position, and spend the entire segment being shouted down by the other three.
I quite watching that years ago.  There was a time when Fox News was so refreshing, they actually had conservative hosts, with conservative guests who didn't allow the liberals to shout them down.  I guess I wasn't the only one who enjoyed it, Fox News kicks butt and takes names in the ratings.
Of course, Fox still offers the token liberal.  Bob Beckal or Juan Williams usually stand in for the current administration.  I don't understand Mr. Williams.  He was fired from Public Broadcasting for stating his opinion- one of the few that I agree with.  He said that he gets nervous when he is flying and he sees someone in a habib or in muslim garb.  I do also.  It probably has something to do with the group of them flying our airplanes into our buildings.  Maybe that's it.
I know that when I am looking to advertise my business, I look for the programs and areas that people are actually watching.  The losers who are using MSNBC must be truly desperate.  Or related to each other.  Same difference.  Think about it, you'll thank me later.