Friday, December 26, 2008

The Grinch Lives( and Would Seem to Work for Walmart)

Have you ever heard of Barry Goldberg? Odds are if you have then you might be wondering what kind of idiots Walmart has working in their management team. It seems that Mr. Goldberg was overcome with the Spirit of Christmas and wanted to do something nice for his fellow man and woman. So Mr. Goldberg went to his local friendly neighborhood Walmart and bought 130 ten dollar gift cards. Yes, that would be one thousand, three hundred dollars worth of gift cards. Then Mr. Goldberg began handing them out to people as they entered the Walmart that he had just purchased them from. Did Walmart thank him for adding a few percentage points to their sales that day? Or did Walmart purchase some more gift cards and join Mr. Goldberg in a display of true charity? Or- did Walmart's managers throw Mr. Goldberg out of their store for impeding the flow of traffic? If you have ever had a conversation with the company that would rather buy good public relations than create good public relations, you know the answer to this question already. Yes, it is true. Once people realized that there was someone giving away free gift cards, they naturally began to swarm around him. Walmart, still stinging from criticism that they let one of their associates be crushed to death, reacted in one of the more stupid ways that I have ever seen. And believe me when I tell you, that is saying something. The up side to all of this idiocy from Sam Walton's company is that Target, a major competitor of Walmart's, purchased the gift cards from Mr. Goldberg and replaced them with Target gift cards. A win-win you might say. Target looks like PR geniuses for helping a guy who just wanted to do something nice for his fellow man, and Walmart looks like the Grinches that they seem to be. How difficult is it to let someone do something nice for someone else? What a bunch of weenies. So, the next time you are thinking of doing some random acts of kindness, remember where you might get kicked out of and skip them all together. You'll thank me later.

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